Basecamp offers templates that suit small project needs, such as a marketing plan, a project plan and creative requests. Templates: Asana’s templates align with large-company functions, including sales, marketing, operations, product, information technology (IT) and human resources (HR) templates.As such, since Asana offers a more intuitive automation process, it is best for midsized or large companies with complex projects that need lots of automations to streamline large volumes of tasks. Basecamp, in contrast, relies more on integrations to handle automation needs. Automation capabilities: Asana offers over 70 rules you can choose from to automate tasks within your project management workflow.However, Basecamp offers a well-rounded suite of built-in tools, making it ideal for small companies needing a turnkey solution. As such, Asana is a better deal for already-established companies with an existing technology stack that must be integrated into a chosen project management software.
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